Built down to scale.
Then built to scale up.
A podcast about the middle market — the unseen engine that makes up roughly half the U.S. economy — hosted by Jamie Hadfield of Configure Partners.
Season 1 · Launching SoonThe unseen engine of the economy
The middle market doesn't make headlines — but it's roughly half of the U.S. economy. Built 2 Scale goes inside the businesses built by operators, not spreadsheets: from the team behind an indoor professional golf league to an entrepreneur dominating the mailbox industry, and the advisors who help scale market leaders without losing what made them great.
The name is a double meaning: before a business can be built to scale, it has to be built down to a perfect miniature scale first. Every episode digs into that idea from a different angle — what a great business foundation actually looks like, and why passionate operators beat perfect spreadsheets every time.
“The middle market — it's 50% of the economy. If it was an economy unto itself, it'd be the third or fourth largest economy in the world.”
Jamie Hadfield, HostEpisodes
The Middle Market Engine
The premiere of Built 2 Scale introduces the show's focus on the middle market — the true, unseen fabric of the U.S. economy. Lance and Jamie unpack the double meaning behind the name, the traps of chasing pure revenue goals, and why passionate operators matter more than perfect spreadsheets.
Innovating the Sports Experience
Jon and Roberto unpack the monumental task of building the technology infrastructure for TGL, the high-tech golf league launched by Tiger Woods and Rory McIlroy — from testing hybrid-reality simulator golf on soundstages to launching live on ESPN. Plus: Roberto's pivot from nine years on the PGA Tour, and how CapTech is leaning into AI and data monetization to personalize the modern fan experience.
Don't miss the launch
Built 2 Scale premieres soon on Apple Podcasts, Spotify, and YouTube. Bookmark blt2scale.com to be first to listen.